Miniconf People

Miniconf has chosen to indicate “people” as the first and fundamental driver of its strategy.
The well-being of Miniconf People is a primary objective.

The Company has come up with a series of integrated Welfare services: nursery school, harmonisation of school and work hours, flexible and smart working hours, company canteen, and new work spaces.
A concrete attempt to reconcile business needs with a sustainable work/life balance.

Our talents tell their stories

“Working with and for children is a unique privilege. The enthusiasm, energy and spontaneity that children give you are incredible. Our task is to recognise and respect their sensitivity and needs. As adults before we are professionals, it is our duty to always prioritise the beauty of childhood, even if we are struggling with the most complicated photo set!”

Sara Head of Communication & Global PR

“I love my job and I work every day to achieve a high quality result, taking care of every detail - applications, labels, ruffles - and checking every tiniest seam. When something is well done, you immediately see its value and this gives you great satisfaction.”

Cecilia Dressmaker

“When I create a garment, I always try and put myself in the shoes of children, to understand what they need and what they want. I do continuous research on what is trending at the moment, so as to extrapolate the right “recipe” that meets tastes and needs for every occasion”

Sergio Sarabanda Design Manager

“I am proud to be part of an international development project that aims to take Italian children's fashion everywhere in the world. Managing a branch, taking part in every decision and helping the local team grow, is a great challenge. I know that I am part of a group and I can always count on the strength and professionalism of our headquarters. This gives me confidence, the same confidence that I transmit every day to Team Spain!”

Marc Head of Miniconf Iberica

“I feel lucky, because I do a job I like. I can welcome customers with a smile every day, I can make them feel at their ease, make them breathe a positive atmosphere and have them experience a place where they will want to come back. The greatest satisfaction? Hearing the mothers that I had met when they were still obviously pregnant, say: "iDO accompanies our children as they grow”.

Sabrina Store Manager

“Since the early days of 2018, Miniconf has felt ready for the big change in mind-set: moving from a product & trade culture to one of brand & consumer. That's how the adventure started for us: with our all-round experience on the trade marketing side, we are learning how to do marketing. And today our brands speak directly to their consumers, through all possible channels. One step at a time, of course, but each time with satisfactory results that encourage us to continue”.

Maria Cristina Global and Online Customer Marketing Manager

Miniconf Academy

The Miniconf training school, fully conceived and organised within the Company.

Personal growth is also growth for the brands: the aim of the Miniconf Academy is to strengthen and progressively build a wealth of skills to accompany the professional growth of all Academists.

Training is not only for young people and new entries, but for all the resources that, regardless of role and age, want to put themselves out there to grow as professionals and as people.

VISUAL AND SOCIAL
MEDIA

SALES
TRAINING PATHS

ADVANCED
NEGOTIATION

MARKETING AND
ECONOMIC ANALYSES

USE OF SOFTWARE

Multiple customised training courses

The training is totally designed and managed by in-house teams and supervisors, who share their skills and competencies with other resources.

The training is customised to suit the individual involved. On the back of this personalised training, Miniconf People leverage their potential and work on their areas of weakness.

The programme also includes field training, which focuses on the staff of single-brand stores, sales networks, and multi-brand trade.