Our story

Founded in 1973, by today’s Chairman, “Cavaliere del Lavoro” Giovanni Basagni, Miniconf is a multibrand, multichannel Italian company…

8 mln

GARMENTS
PER ANNUM

47

YEARS OF
EXCELLENCE

4

GREAT
BRANDS

8 mln

GARMENTS
PER ANNUM

47

YEARS OF
EXCELLENCE

4

GREAT
BRANDS

Our brands

Miniconf’s portfolio includes the Sarabanda, Minibanda, iDO and Dodipetto brands, with a team of over 350 employees at its headquarters, branch offices and stores.

The style, comfort and freedom
of expression of children lie at the heart
of every Miniconf project
and product

Our values

Miniconf’s business model is based on the ongoing pursuit of a balance between ethics and the market: at its core is respect for people and the environment in which they live, work and raise their families.

Respect, Loyalty, Transparency and Sense of Belonging are the essential values upon which the entire philosophy of thought and style of the Company is based.

350

EMPLOYEES AT HEADQUARTERS, BRANCH OFFICES AND STORES

2.500

STORES
WORLDWIDE

2

FOREIGN
BRANCHES

5

DISTRIBUTION
CHANNELS

350

EMPLOYEES AT HEADQUARTERS, BRANCH OFFICES AND STORES

2.500

STORES
WORLDWIDE

2

FOREIGN
BRANCHES

5

DISTRIBUTION
CHANNELS

Quality, style and
Italian Heart

The elements Miniconf has always relied on are:

  • an in-house team of Italian designers;
  • partners who are loyal and in tune with Company values;
  • attention to new technologies;
  • cutting-edge processes;
  • MULTICHANNEL distribution: Monobrand, Multibrand, Department Stores, Outlets and e-commerce

These basic elements are combined with great attention to product quality, durability, safety and sustainability.
All this while keeping the needs of children front and centre.

Awards and
Nominations

Award of the “ELITE” certificate from Borsa Italiana Italian stock exchange (part of the London Stock Exchange Group).

Segnalazione “Company to Watch” da Cerved Group per il settore kidswear.

Noted as a “Company to Watch” by the Cerved Group for the kidswear sector.
In 2013 the President of the Republic, Giorgio Napolitano, honoured Giovanni Basagni with the title of Cavaliere del Lavoro, for his contribution to the social and technological development of the Italian system.

“Child Guardian Award”, dedicated to companies that use the image of children in a responsible way in their communications.