Founded in 1973 by the current Chairman and Cavaliere del Lavoro Giovanni Basagni, Miniconf is an Italian multi-brand & multi-channel company specialising in the production and distribution of clothing for 0 to 16-year-olds.
Miniconf’s dynamic and transversal collections are orrefed offering is represented by the Sarabanda, Minibanda, iDO and Dodipetto brands.
Starting off from Tuscany where it was born, Miniconf has managed to achieve international visibility today while remaining firmly rooted in its local context.
Respect
Loyalty
Transparency
These are the values upon which Miniconf’s entire philosophy of thought and style are based, these generate a sense of belonging.
Creating beauty means offering distinctive, comfortable, durable and safe products, capable of improving the quality of everyday life and protecting the world we live in.
These values are reflected both in the organisation of our business processes and through the support given to numerous charitable and socio-cultural initiatives.
Miniconf’s portfolio includes the Sarabanda, Minibanda, iDO and Dodipetto brands. The company employs over 350 people at its headquarters, branches and stores.
Our employees work daily to ensure a balance between Italian creativity, multi-channel management, innovative technologies and flexible processes.
Miniconf S.p.A. is set up. The brand logo is created by Loretta Mazzetti
The Giannini sextuplets are born, the only such event in Italy. For years they will be Miniconf testimonials
The Sarabanda brand is born
The Dodipetto brand is born. Miniconf’s corporate identity is completely overhauled: a new logo is created that enhances the brand’s authority in the sector
Miniconf expands abroad: Miniconf’s Iberian branch is created to oversee the Spanish market
iDO is launched on to the market
Miniconf celebrates its 40th anniversary. The Russian branch MinRus is created
Miniconf presents its Environmental Commitment Manifesto and sets itself new objectives for the medium and long term
Minibanda becomes an independent brand
The Miniconf collections were born in Italy as a result of the synergy between the most prestigious fashion agencies and the company’s in-house team: a common commitment to interpret fashion trends and capture the evolution of consumer tastes.
The garments are subjected to systematic quality and safety controls to ensure a product of top quality at all levels.
This for Miniconf is a true declaration of intent that unites every person who is working for the success of the company.
Company culture is based on a constant projection towards the future. Miniconf’s business model is not limited to innovation: it invests in all stages of the supply chain, to make it faster and more efficient.
Renewal is constant and is encouraged in every process, by all personnel.
In addition to having sound foundations in the Italian market, Miniconf has a wide international horizon.
In Italy Miniconf is in the top 5 companies in the kidswear sector and in the top 10 worldwide.
These important goals have been made possible by the commitment and constant attention of Miniconf People in every part of the world and by an active network in many countries.
In fact, Miniconf is present with its brands in the following international markets:
Europe and domestic markets
Eastern Europe
Rest of the World
On foreign markets, Miniconf is present with commercial branches in two markets of great importance: Spain (Miniconf Iberica) and Russia (MinRus).
multibrand stores
for the Sarabanda
multibrand stores
for the iDO
iDO
monobrand
stores
multibrand stores
for the Sarabanda
Sarabanda
monobrand stores
multibrand stores
for the iDO brand
iDO monobrand
store
Department
Stores
